The famous bubble bath brand Lush Cosmetics has announced what they are planning for their new line. They will be coming out with a new line of hot oil hair treatments and it is going to be Trump-inspired. They announced this at the 2017 Lush Summit that was held this month, and if you think the U.K. based brand is doing this in support of the new president, you are wrong! The new Lush hair mask line is called Yuge and it was announced alongside an “orange-faced, tiny-handed man” according to a statement from Lush. The new Lush hair mask was also announced around the same time the brand changed their statement that appears in every store from “We Believe” to “We believe that all people should enjoy freedom of movement across the world.”

The New Lush Hair Mask Is Going To Be Trump-Inspired

The line is very innovative with new conditioning formulas that comes in the form of a bright blue hexagon on a popsicle stick. The volumizing hot-oil treatment is still being tested on humans as we speak! The Lush hair mask is intended to add volume and softness to your hair with ingredients such as sea salt and jojoba oil. In effort to be more sustainable, they decided to get rid of jars and converted the formulas into meltable blocks on popsicle stick that dissolve in hot water.

At their annul event the brand also announced that it will be taking a firm political stance with a new campaign called “All Are Welcome. Always.’ Lush was very clear about the product’s namesake. A man dressed up with an enormous orange head that looked like President Trump walked around the Summit, making the his signature hand movements. However based on news from Lush, it’s clear that this Lush hair mask isn’t a loving tribute to the politician.

Follow us to get to know the launch date of this new line from Lush!